Be Fruitful and Multiply
Crazy Mama: 9 Steps to a Not-So-Normal LifeBe Fruitful and Multiply is the book’s recurring expression for a covenantal calling to expand: not merely to have children, but to produce, grow, and extend resources and influence under God’s blessing. Its significance lies in the way the book makes a brief creation command organize a broad argument about inheritance, abundance, obedience, and the use of what has been entrusted to people. The expression begins in the account of creation, survives the rupture caused by human disobedience, and returns as a practical demand to put blessing to work rather than leave it unused.
Creation and the Covenant
The book first presents fruitfulness as an extension of God’s own expansive nature. Since humanity is made in God’s image, the author argues, human beings share a calling to create, produce, and multiply. The command is not reduced to having a large family: although the author jokes that she and Blair may be taking that interpretation literally, she explains that fruitfulness also means expanding and multiplying resources. In this account, growth is part of the covenant blessing between God and creation, not a pursuit inherently at odds with spiritual life.
That original blessing is set against the account of Adam and Eve in the Garden of Eden. They are instructed to care for the garden but not to eat from the Tree of the Knowledge of Good and Evil. The author interprets the forbidden fruit as something that belonged to God and, in her view, was meant to be offered back to Him in gratitude. Adam and Eve instead take it for themselves. The consequence is a departure from the protective blessing under which their lives had been wholly good; the author associates the fall with the arrival of pain, disease, destruction, depression, and separation. Fruitfulness thus becomes more than a promise of increase: it is part of an original relationship and order that human choice disrupts.
The Blessing Through Generations
After the fall, the book describes God as preserving the covenant blessing through people who live with integrity. When Noah and his family leave the ark after the earth dries, the command to be fruitful and multiply is given again. Its recurrence marks continuity: despite the rupture, the account of human purpose begins again with the same call to increase.
Abraham carries this continuity forward through faith. The author connects the promise of fruitfulness to his willingness to live by faith rather than sight and to hold nothing back, even his only son. She presents the promise to Abraham as abundance across every area of life and as protection from evil. The expression therefore joins increase to trust and dedication; it is not framed as an independent guarantee detached from a relationship with God.
The book then gathers Joseph, Ruth, and David into this same line of blessing. Joseph rises from prison to palace in a day; Ruth moves from begging for food in the fields to owning the fields; and David goes from tending sheep to governing a kingdom. These sharply different reversals illustrate an expanding influence and multiplication of resources. The author says the blessing runs through the same bloodline, from Adam and his descendants toward the birth of Jesus. In Jesus, the promise becomes a story of restoration: the book describes his death on the cross as an exchange in which he takes humanity’s punishment and pain and gives righteousness and shared glory in return. The original blessing, it argues, becomes available again through this act of grace, not because people deserve it.
From Promise to Practice
The book applies the expression to the use of resources entrusted to people. In its reading of the parable of the talents, a servant returns one bag of gold untouched after burying it. His claim that he was protecting his master’s money is treated as an excuse concealing fear and laziness. The master rebukes him, takes the bag, gives it to the first servant, and casts him out. The author makes the application explicit: God’s blessing is meant to be used, grown, and expanded, not simply preserved and handed back unchanged. The parable turns fruitfulness into a test of action and stewardship.
This practical emphasis also connects the expression to the book’s larger account of abundance. Readers are urged to imagine beyond small, barely sufficient ambitions and to trust that God can do more than they could achieve unaided. The author describes blessing as an inheritance already established but liable to remain unclaimed if people do not discover what is theirs. She further argues that abundance is not intended for private comfort alone: it should overflow into the lives of others and serve God’s purposes in a broken world. In this framework, prosperity and increase are measured partly by whether they can be shared.
Meaning and Tensions
Across these uses, Be Fruitful and Multiply shifts from creation command to historical refrain, then to a present-day rule for living. The book holds together divine initiative and human responsibility: blessing is restored through grace, but faith, obedience, and active stewardship are presented as the appropriate response. The buried bag of gold becomes the negative counterpart to fruitfulness, embodying resources left inert through fear; the productive servants represent the boldness the author associates with faith.
The expression also carries a wide range of promises in the book, encompassing spiritual inheritance as well as material resources, health, joy, influence, and success. That breadth gives it force as a unifying idea, while making its causal claims consequential: the text repeatedly links belief and obedience with flourishing, and contrasts them with choices that leave blessing unused. Its enduring role in the argument is to define abundance as movement—receiving what is promised, cultivating it, and allowing its increase to reach beyond oneself.

