RM
O fenômeno Jungkook: O sucesso do BTS e a criação de um superstar mundialRM is the intellectual and artistic architect of BTS’s identity. Before the group became a global cultural force, he was an aspiring writer and underground rapper whose seriousness about language, youth, and hip-hop gave the group a distinctive point of view. As leader, he helped turn BTS’s disadvantages—its late arrival among Seoul’s dominant entertainment companies, its outsider position, and its refusal to present idols as flawless fantasies—into sources of credibility and cultural power.
Identity and Background
RM grew up wanting to be a writer or poet rather than an idol. By the second year of elementary school, he was writing poems about despair and loneliness, comparing himself to a fallen leaf. At thirteen, he had entered Korea’s underground rap scene, uploading early tracks online and spending long hours in Hongdae absorbing groups such as Jiggy Fellaz and rappers including Verbal Jint. He drew inspiration from Korean artists such as Epik High and Garion and from American rappers such as Nas and Eminem, whose lyrics convinced him that music could represent lived experience rather than merely decorate an image.
His route into Big Hit Entertainment began with failure as well as promise. In 2009, he auditioned for BigDeal Squads, an underground hip-hop group associated with BigDeal Records, and forgot much of his lyrics during the performance. The audition nevertheless impressed Sleepy of the hip-hop duo Untouchable, who showed RM’s work to his friend Pdogg. Pdogg introduced him to Bang Si-hyuk, who was sufficiently impressed to build a project around him. RM’s history in rap therefore shaped the earliest recruitment of Big Hit trainees, including SUGA, who joined the company after auditioning with an original version of RM’s song “Seventeen.”
Building BTS’s Voice
In 2011, RM, J-Hope, and SUGA were the three Big Hit trainees being considered for BTS. They released “Paldogangsan,” also known as “Satoori Rap,” in which SUGA’s Gyeongsang dialect and J-Hope’s Jeolla dialect challenged the presumed superiority of the standard speech associated with Gyeonggi and Seoul. The refrain repeatedly asks what the other speaker is saying, while RM eventually enters with his Seoul variant and concludes that the dialects are all the same language. The song made regional difference audible inside popular music and treated an outsider marker as a source of pride rather than something to be corrected.
“Paldogangsan” became an unusual sensation. Its use of regional speech drew attention on Naver portals and reached the evening news on SBS, while its popularity helped inspire the variety program Are We Strangers, which sought to improve communication among Koreans from different provinces. The song also affected BTS’s future directly: V later said that hearing it on New Yang Nam helped persuade him to audition for Big Hit. RM’s role in the song was not simply technical. His Seoul speech supplied the closing synthesis, allowing the track to stage regional division without surrendering the idea of shared language.
RM also helped define BTS’s answer to the polished idol system. At the time of BTS’s debut, the K-pop industry was dominated by SM Entertainment, YG Entertainment, and JYP Entertainment, companies with longer histories, greater financial resources, established talent pools, and extensive relationships with broadcasters, sponsors, brands, and media. Big Hit Entertainment, founded by Bang Si-hyuk in 2005 after his work as a composer at JYP Entertainment, was younger and less powerful. Surrounded by Seoul’s entertainment elite, BTS had to fight to establish itself.
That struggle became part of the group’s meaning. Rather than behaving like perfected jewels—idols polished from commoners into princes—BTS retained a rougher quality that suited Big Hit’s hip-hop concept. RM defended the group’s resemblance to earlier acts such as H.O.T. by arguing that Korean teenagers in 2013 were experiencing the same apathy and uncertainty that had shaped the audience for “Warrior’s Descendant” in 1996. He described the group’s aim as expressing the reality of young people who studied hard without having a dream, insisting that this was not borrowed nostalgia but his own experience.
Authenticity and Cultural Conflict
RM’s leadership was inseparable from BTS’s attempt to make authenticity part of idol performance. The group’s stated mission was to speak about ordinary matters affecting people of the same age—as friends and peers—rather than presenting idols as unreachable ideals. This approach confronted the Western assumption that K-pop performers were manufactured robots and the Korean idol system’s expectation that stars should embody an immaculate fantasy.
The group’s hip-hop orientation also carried a cultural responsibility. K-pop frequently borrowed the visual surface of hip-hop—chains, weapons, dreadlocks, and other signs treated as fashionable ornaments—without understanding the histories and racial meanings attached to them. The book contrasts that superficial appropriation with BTS’s more serious effort to connect hip-hop to youth experience and social reality. RM’s background in underground rap gave the group a basis for treating the genre as a worldview rather than a costume, even as the wider industry continued to struggle with cultural appropriation and racial ignorance.
This distinction mattered in the West, where Asian performers were often treated through the lens of the perpetual foreigner syndrome. The assumption that Asians are interchangeable, artificial, or incapable of individual expression made K-pop’s highly coordinated production especially easy to dismiss. BTS’s emphasis on personal stories, imperfect beginnings, and direct communication offered a counterargument. RM’s role was central because his writing and rap established the interpretive framework through which the group’s polish could coexist with vulnerability.
Relationship with Jungkook
RM’s influence on Jungkook appears most clearly in the origin of the “Golden Maknae” identity. One month after BTS’s debut in May 2013, RM and fifteen-year-old Jungkook recorded a Bangtan Log about filming the group’s first music video. When Jungkook said he wanted to rap, sing, and dance, RM called him a complete artist. Jungkook began to object that he had not reached that level, but RM interrupted with “a golden maknae,” a pun joining the ideas of versatility and youngest member. The nickname took hold and became the central public description of Jungkook’s range.
RM’s understanding of Jungkook went beyond cataloguing his skills. In 2016, when Jungkook wanted to write his own lyrics for “Begin,” his solo track on Wings, he struggled to express his feelings. RM therefore helped capture Jungkook’s story, creating with him a musical self-portrait about his love for the older members who had helped him grow. Around January of that year, the seven members gathered to cry, share their problems, and comfort one another. Jungkook, who rarely complained or admitted difficulty, cried openly for the first time. According to RM’s account, Jungkook said that the only thing that hurt him was seeing the suffering of his six older brothers.
The episode reveals RM as both interpreter and emotional witness. He did not replace Jungkook’s voice; he helped give form to feelings Jungkook could not yet articulate. “Begin” consequently became an unexpected solo statement: instead of presenting the youngest member as a self-sufficient pop prodigy, it presented his talent as inseparable from gratitude, attachment, and loyalty to the group.
Later Career and Significance
RM’s influence continued after BTS entered its Chapter 2 period. When the members began individual projects before their required military service, RM released Indigo, an eclectic album shaped in part by creative blockage, appeared on NPR’s Tiny Desk Concerts, and collaborated with artists ranging from Erykah Badu to Youjeen of Cherry Filter. His solo work extended the same qualities that had shaped BTS: curiosity across genres, attention to language, and a desire to preserve complexity rather than fit a single commercial type.
The scale of BTS’s eventual success clarifies the historical importance of the path RM helped establish. The group’s activities were estimated to contribute 32.6 billion dollars to South Korea’s economy, while approximately 800,000 foreign tourists visited the country each year because of BTS and spent an estimated 5 trillion won. Yet the narrative does not reduce RM’s achievement to economic statistics. BTS’s rise from a young company surrounded by entrenched Seoul elites to a group with major brand partnerships and global cultural authority demonstrates how cultural capital can be built from traits once treated as liabilities: regional difference, outsider status, autobiographical writing, and an insistence on speaking to the present.
RM’s significance therefore lies in more than his position as BTS’s leader or rapper. He supplied the group with a language for understanding its own circumstances and a method for converting vulnerability into collective strength. Through his writing, regional consciousness, hip-hop knowledge, and care for the members—especially his ability to help Jungkook articulate what he could not say alone—RM made BTS’s authenticity structurally meaningful rather than merely promotional. He stands at the point where the group’s personal bonds, artistic identity, and challenge to the hierarchy of K-pop converge.


