CBS

CBS is documented in the diary through television crews and filming projects that brought the network into Andy Warhol’s professional and social orbit. The surviving references connect it both to a proposed television appearance with Diane von Furstenberg and to a Who’s Who segment featuring Jamie Wyeth and Arnold Schwarzenegger.

Television Projects and Subjects

On January 12, 1977, Warhol arrived at 860 Broadway to find a large CBS crew filming Jamie Wyeth as Arnold Schwarzenegger posed for him for a program called Who’s Who. Warhol then shared a cab with Wyeth and Schwarzenegger to lunch at Elaine’s restaurant, where Schwarzenegger’s film Pumping Iron was also part of the conversation around the occasion. The entry places CBS’s production activity directly inside the day’s movement between Warhol’s office, a filmed portrait, and a celebrity lunch.

A Proposed Television Pairing

In another diary entry, Diane von Furstenberg had asked Warhol to be her date for a CBS filming, believing the two of them would make an interesting television couple. He declined, saying he would be out of town, although he was not actually leaving until the following day. When he later accepted an invitation to dinner, von Furstenberg overheard him agree and challenged the discrepancy. Warhol acknowledged that he had made a mistake; he also invited her to bring the television crew to his party the next Tuesday. The episode records CBS not only as a production presence but as the occasion for negotiating a public pairing and a private social calendar.

Place in Warhol’s Media World

The two appearances show different forms of television’s contact with Warhol’s circle: a crew filming an artist and actor for a named program, and a planned filming organized around von Furstenberg’s public image and a possible on-screen companion. Together, these brief references place CBS among the media institutions intersecting with the artist’s network of artists, celebrities, and social events. The diary does not describe the resulting broadcasts or CBS’s wider operations; its evidence is concentrated on the people and circumstances gathered around these shoots.