People magazine

People magazine enters these diary passages as a practical measure of publicity: its pages register who is being seen, while its reporters and interviews help turn an event into public coverage. The references connect a brief personal observation about Sean McKeon with Jane Holzer’s efforts to publicize her new shop and Warhol’s interview at its opening.

A marker of public visibility

After describing Sean McKeon joining him and Paige Powell for drinks, Warhol notes that McKeon was pictured in People that week, wearing sunglasses. The reference records a specific appearance in the magazine, not the subject or circumstances of the coverage. In the diary, its pages provide a passing but concrete sign of McKeon’s public visibility.

Publicity for Sweet Baby Jane’s

Before flying to Palm Beach for the opening of her ice-cream parlor, Jane Holzer told Warhol that she had contacted People magazine about it. Warhol guessed that the magazine might run a “Whatever happened to Baby Jane” feature. That was his expectation, not confirmation that such a piece appeared; the diary captures Holzer’s attempt to draw press attention to the opening and the playful framing she anticipated.

Interviews at the opening

At Sweet Baby Jane’s, Warhol did interviews with newspapers and People. The shop was on a block Holzer owned, as he understood it, and carried ordinary ice-cream-shop merchandise and flavors, including Oreos. His account also registers the smallness of the serving she gave him: only a little spoonful, not a full dish. People’s role here is specific and direct: it was among the outlets interviewing him at the opening, while the diary does not establish what the magazine subsequently published.