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“Ma’am” Address Rule

The Beki CEO Got Me Pregnant

The “Ma’am” Address Rule is the naming convention imposed by Yohan Xyle Laroses on the people around him. Although Yohan is presented as the male head of the company and Kazumi Lhynx Valeres’s sole boss, he requires others to use the feminine honorific “Ma’am.” What might otherwise be a private preference becomes a repeated workplace practice: an instruction that employees must remember, a title that marks deference, and a linguistic signal through which Yohan makes his preferred gendered presentation visible.

Definition and Workplace Operation

At the company, the rule appears in ordinary administrative exchanges rather than in a formal policy document. Kazumi Lhynx Valeres works as Yohan’s assistant and reminds him about a four-o’clock meeting. When she addresses him as “Sir,” Yohan immediately corrects her and insists that she call him “Ma’am.” He raises an eyebrow, adopts an affected manner, and then returns to managing company operations. The exchange establishes the rule’s practical structure: Yohan defines the acceptable title, while Kazumi is expected to apply it even during routine business.

The title also circulates beyond Kazumi and Yohan’s private office. When Yukim asks why Yohan is eating in the cafeteria, the question refers to the usual arrangement in which Kazumi and “Ma’am Yohan” eat together in the office. The narration explains that employees call Yohan “Ma’am” because that is what Yohan wants. The rule therefore operates socially through repetition. It is not merely a nickname used by one close friend; it is a recognizable form of address within the company’s employee network.

Authority, Correction, and Intimacy

The rule combines hierarchy with familiarity. Yohan is the company’s only boss, so his preferred address carries the force of an instruction from the person who controls the workplace. Yet the correction is also theatrical and personal. His raised eyebrow, affected look, and impatient response turn a simple title into a performance of selfhood. Kazumi’s eye-rolling and silence register their long-standing friendship: she can resist the performance humorously even while acknowledging his authority as her employer.

The same language changes meaning as their relationship develops. During an argument about Vixon Rae’s accusations, Kazumi attacks Yohan for believing lies when he is in love with someone. The conversation shows that titles and verbal habits exist inside a volatile emotional relationship, not outside it. Yohan can demand “Ma’am” in the office, but Kazumi’s bluntness allows her to challenge his judgment and expose what she sees as his emotional vulnerability. The rule thus helps define the unusual overlap between formal employment and intimate friendship.

Gender Expression and Reassigned Roles

Yohan’s insistence on “Ma’am” is part of a larger pattern of feminine gender expression. He dresses in women’s clothing, applies makeup, and continues to present himself in a beautified, feminine manner even years later. The narration also states that he identifies as gay and that his planned sex-change operation did not take place; he ultimately chooses to keep his penis. These details distinguish gender expression, sexual orientation, bodily characteristics, and social naming rather than treating them as identical categories.

The title becomes especially significant because the story later places Yohan in roles conventionally coded as masculine and feminine at once. He marries Kazumi, is called her husband in the wedding ceremony, and becomes a parent. When discussing the sudden proposal, Yohan says that he wants to protect their child from confusion and to fulfill his responsibility “as a mom,” adding that Kazumi should not object. The wording deliberately crosses expected role boundaries: Yohan remains the husband in the ceremony, yet he claims the maternal title for himself. The “Ma’am” Address Rule anticipates this later blending of gendered labels by making feminine address part of Yohan’s public identity long before marriage and parenthood.

Repetition Across the Story

The rule recurs through several kinds of speech. It first appears as a direct correction of Kazumi’s “Sir,” then as an explanation given to another employee, and later as part of the lovers’ teasing and domestic vocabulary. Yohan’s deep-voiced question about whether Kazumi belongs only to him produces a contrasting moment: his voice sounds conventionally masculine to Kazumi, while the relationship still carries the familiar feminine address associated with him. The contrast shows that vocal register does not cancel the title; the title remains a chosen social act rather than a simple description of appearance.

The pattern continues after the couple’s marriage and the birth of their baby. The nurse addresses them as Mr. and Mrs. Laroses, while Yohan’s own preferred naming remains available inside family life. Years later, Kazumi asks whether she may call him “Eclavu,” and Yohan agrees. This later nickname does not erase “Ma’am,” but demonstrates that Yohan’s identity is shaped through negotiated forms of address: workplace honorific, marital titles, parental labels, and affectionate private names coexist rather than settling into one fixed gender category.

Narrative Significance

As a rule, “Ma’am” makes language an instrument of self-definition and power. Yohan’s sexuality and feminine presentation are introduced as facts that other people comment on, but the address rule gives him a direct means of controlling how others speak to him. Each correction converts a potentially stigmatizing difference into a requirement of recognition. Because the rule is enacted in an office governed by Yohan, it also exposes the way personal identity and institutional authority reinforce one another.

The convention carries comic energy, but its consequences are not merely comic. It asks employees, friends, and eventually family members to separate social titles from assumptions about anatomy, voice, marriage, and parenthood. The wedding’s use of “husband,” Yohan’s claim to “mom,” the hospital’s use of “Mr. and Mrs. Laroses,” and the later acceptance of “Eclavu” all extend the same problem beyond the office. The rule’s lasting importance lies in this continuity: a single requested honorific becomes the first visible form of a broader challenge to the expectation that gender expression, sexual identity, bodily traits, and social roles must always align.