The Rise of System 1

Thinking, Fast and Slow

This flow traces the book's progressive discovery that automatic associative processes shape perception, judgment, emotion, and choice.

increasing

Bearing strength in each event

decreasing

Automatic Perception Automatic Perception from "Thinking, Fast and Slow". The First Glance Immediate Interpretation An angry face produces a mood judgment and a prediction before deliberate thought begins.

Automatic Perception from "Thinking, Fast and Slow". The First Glance Immediate Interpretation An angry face produces a mood judgment and a prediction before deliberate thought begins.

The First Glance Immediate Interpretation An angry face produces a mood judgment and a prediction before deliberate thought begins. Hidden Complexity System 1 does not feel like an action, yet it constructs an elaborate interpretation.

Associative Activation Associative Activation from "Thinking, Fast and Slow". Bananas and Vomit Spreading Links Two words trigger memories, bodily reactions, causal expectations, and avoidance.

Associative Activation from "Thinking, Fast and Slow". Bananas and Vomit Spreading Links Two words trigger memories, bodily reactions, causal expectations, and avoidance.

Bananas and Vomit Spreading Links Two words trigger memories, bodily reactions, causal expectations, and avoidance. Coherent Fiction The associative machine creates a plausible world before System 2 examines it.

Priming Without Awareness Priming Without Awareness from "Thinking, Fast and Slow". Invisible Influences Behavioral Shifts The Florida effect experiment links elderly-themed words with slower walking.

Priming Without Awareness from "Thinking, Fast and Slow". Invisible Influences Behavioral Shifts The Florida effect experiment links elderly-themed words with slower walking.

Invisible Influences Behavioral Shifts The Florida effect experiment links elderly-themed words with slower walking. Threat to Agency The research unsettles the belief that conscious intention authors every action.

Cognitive Ease Cognitive Ease from "Thinking, Fast and Slow". Ease as Evidence Fluency Clear fonts, repetition, mood, and familiarity make ideas feel true.

Cognitive Ease from "Thinking, Fast and Slow". Ease as Evidence Fluency Clear fonts, repetition, mood, and familiarity make ideas feel true.

Ease as Evidence Fluency Clear fonts, repetition, mood, and familiarity make ideas feel true. Misattribution People often mistake the source of ease, confusing fluency with truth, safety, or credibility.

The Unturnoffable System The Unturnoffable System from "Thinking, Fast and Slow". Automaticity and Vigilance Persistent Suggestions System 1 keeps generating impressions even when deliberate thought is preferred.

The Unturnoffable System from "Thinking, Fast and Slow". Automaticity and Vigilance Persistent Suggestions System 1 keeps generating impressions even when deliberate thought is preferred.

Automaticity and Vigilance Persistent Suggestions System 1 keeps generating impressions even when deliberate thought is preferred. Limited Correction System 2 can slow the process only when it notices danger and invests effort.

Early in Part 1

After the introduction of the two systems

During the chapter on the associative machine

Middle of Part 1

Near the end of Part 1