The Career of the Anchoring Effect

Thinking, Fast and Slow

This flow follows how arbitrary starting numbers quietly shape estimates, negotiations, judgments, and public policy.

increasing

Bearing strength in each event

decreasing

Rigged Wheel Rigged Wheel from "Thinking, Fast and Slow". The Random Anchor Uninformative Numbers A manipulated wheel produces either 10 or 65 before estimates of African nations are requested.

Rigged Wheel from "Thinking, Fast and Slow". The Random Anchor Uninformative Numbers A manipulated wheel produces either 10 or 65 before estimates of African nations are requested.

The Random Anchor Uninformative Numbers A manipulated wheel produces either 10 or 65 before estimates of African nations are requested. Persistent Influence Even an absurd number pulls judgments toward itself.

Adjustment Failure Adjustment Failure from "Thinking, Fast and Slow". Stopping Too Soon Deliberate Movement People recognize that an anchor is wrong and adjust in the correct direction.

Adjustment Failure from "Thinking, Fast and Slow". Stopping Too Soon Deliberate Movement People recognize that an anchor is wrong and adjust in the correct direction.

Stopping Too Soon Deliberate Movement People recognize that an anchor is wrong and adjust in the correct direction. Insufficient Distance They stop when uncertainty no longer clearly demands further movement.

Primed Estimates Primed Estimates from "Thinking, Fast and Slow". Anchors as Suggestions Selective Memory High and low temperature anchors activate different seasonal associations.

Primed Estimates from "Thinking, Fast and Slow". Anchors as Suggestions Selective Memory High and low temperature anchors activate different seasonal associations.

Anchors as Suggestions Selective Memory High and low temperature anchors activate different seasonal associations. Associative Coherence The estimate changes because compatible evidence becomes easier to retrieve.

Professional Denial Professional Denial from "Thinking, Fast and Slow". Real-Estate Experts Market Judgment Real-estate agents' prices shift with arbitrary listing anchors.

Professional Denial from "Thinking, Fast and Slow". Real-Estate Experts Market Judgment Real-estate agents' prices shift with arbitrary listing anchors.

Real-Estate Experts Market Judgment Real-estate agents' prices shift with arbitrary listing anchors. Confidence Blindness The professionals deny influence even while displaying it.

Anchors in Policy Anchors in Policy from "Thinking, Fast and Slow". Numbers on the Table Legal Consequences Damage caps can pull awards upward as well as limit extreme payments.

Anchors in Policy from "Thinking, Fast and Slow". Numbers on the Table Legal Consequences Damage caps can pull awards upward as well as limit extreme payments.

Numbers on the Table Legal Consequences Damage caps can pull awards upward as well as limit extreme payments. Defensive Practice Thinking the opposite and seeking counterarguments offers partial resistance.

Early in Part 2

Immediately after the wheel experiment

Middle of the anchoring chapter

Later in the anchoring chapter

Near the end of the anchoring chapter