From Psychology to Public Policy
Thinking, Fast and SlowThis flow traces how findings about human limitations become choice architecture, nudges, and institutional safeguards.
increasing
Bearing strength in each event
decreasing
Econs and Humans

Two Species of Theory
Econs
Economic models assume coherent, stable, self-interested agents.
Humans
Psychology reveals finite attention, shifting tastes, and emotional framing.
Libertarian Paternalism

Help Without Coercion
Freedom
People retain the right to reject a recommended choice.
Architecture
Defaults and presentation assist long-term interests without eliminating options.
Save More Tomorrow

Automatic Saving
Deferred Loss
Increased contributions begin with future pay raises rather than immediate sacrifice.
Behavioral Fit
Automatic enrollment aligns System 2's laziness with long-term saving.
Organ Donation Defaults

The Power of Opt-Out
Inaction
People usually accept the default option when unprepared.
Social Consequence
Opt-out forms produce far more organ donation than opt-in forms.
Better Disclosures

Designing for Humans
Clarity
Simple language, salient presentation, and meaningful comparisons help people understand choices.
Institutional Duty
Disclosure must account for limited attention rather than assume an Econ reader.
At the opening of the conclusions
Early in the conclusions
During the policy applications
Later in the framing-policy discussion
Near the final pages