Single and Joint Evaluation
Thinking, Fast and SlowThis flow follows the repeated reversals that arise when isolated objects recruit separate norms but comparison forces a broader frame.
increasing
Bearing strength in each event
decreasing
Dolphins and Farmworkers

Separate Causes
Emotional Ranking
Dolphins evoke a vivid conservation image, while farmworkers evoke a less salient public-health category.
Unequal Donations
Single evaluation favors the charming animal.
Human Comparison

The Joint Frame
Shared Category
Comparison makes the human status of farmworkers salient.
Reversal
Joint evaluation produces larger support for the workers than for dolphins.
Dictionary Quality

Entries and Condition
Isolated Value
A like-new smaller dictionary seems better than a larger damaged one.
Direct Comparison
The larger number of entries becomes evaluable and reverses preference.
Punitive Damages

Child and Bank
Separate Awards
A financial loss anchors damages higher than a child's moderate burns.
Joint Review
Sympathy raises the child's award above the bank's.
Legal Incoherence

Agency Categories
Local Order
Penalties appear coherent within individual government agencies.
Global Disorder
Across agencies, historical frames produce inexplicable disparities.
During the reversals chapter
Immediately after the separate donations
Later in the reversals chapter
Near the end of the reversals chapter
At the close of the reversals discussion