The Wall Street Journal
Rich Dad Poor DadThe Wall Street Journal appears as a financial-information source and as a practical teaching resource. The book places it within a wider contrast between learning to interpret information and merely reacting to fear, market noise, or the crowd.
Use in Financial Education
In an exercise designed to redirect a 16-year-old’s desire for a car toward learning about money, the boy’s father gives him $3,000 but forbids him to buy a car directly. The teenager may trade stocks with the money and keep it for the car only after growing it to $6,000; the original $3,000 is then to go into his college fund. The father also gives him a subscription to The Wall Street Journal, alongside stock-market books, and encourages him to use the paper while learning to follow market indicators.
The teenager initially makes money and then loses those gains within days. Rather than ending the exercise, the reversal intensifies his interest: he reads the books, goes to the library for more, and studies The Wall Street Journal voraciously, watching for indicators. He has only $1,000 left from the original stake, but his father reports that his interest and learning have risen sharply; the prospect of losing what remains does not deter him, and the car itself has become less compelling than the investing activity. In this episode, the newspaper is part of a hands-on education in reading markets, while the loss makes the costs of learning tangible.
Information, Noise, and Analysis
The book’s treatment of investment information is not simply a recommendation to accept what a financial source says. It describes CNBC as a rich source of investment information while warning that its panels may offer opposing forecasts: one expert predicts a crash, another a boom. The reader is urged to hear both and keep an open mind rather than follow whichever warning confirms existing fears. The Wall Street Journal’s educational role fits this broader distinction between gathering information and exercising judgment.
That distinction recurs in examples of alarm-driven behavior. Warnings about nuclear conflict led people in the 1950s to build fallout shelters and store food and water; the book argues that investing that money wisely instead might have left them financially independent. It also recounts how reports of the 1992 Los Angeles riots were followed by increased gun sales, and how a drug-company advertisement showing people catching influenza was associated in the narrative with rising colds and cold-medicine sales. These examples present public messages as forces that can redirect attention and spending, not as neutral instructions for action.
The Crowd and Independent Judgment
The book contrasts learning from information with accepting secondhand warnings without investigation. A friend abandons a Phoenix townhome priced at $42,000 after a neighbor who was not an investor tells him it costs too much. Similar units were selling for $65,000; by 1995, the townhome was worth $95,000 and rented for $1,000 a month, or $2,500 during peak winter months. The episode frames the missed opportunity as a consequence of letting an unexamined warning override analysis.
A related example concerns tax-lien certificates. The narrator says these certificates earn 16 percent annually, are secured by real estate and enforced by state law, but lack liquidity. People who criticize the investment, the account says, often rely on friends or magazines despite never having invested in it; they accept the bank’s 5 percent while dismissing the higher-yielding alternative as risky. Elsewhere, a friend sends an article against the narrator’s investment after hearing that it earns 16 percent, while the friend continues to receive 6 percent on a certificate of deposit. Together, these accounts make financial reading part of a larger question of how evidence, hearsay, and fear shape decisions.
Narrative Significance
The Wall Street Journal’s two uses give it a concrete place in the book’s argument about financial literacy. In the teenager’s lesson, sustained reading follows a real trading loss and accompanies a shift in what he finds engaging. In the investment discussions, information matters only when readers examine its source, weigh competing claims, and resist being immobilized by warnings. The paper thus functions less as an authority that settles a decision than as a tool within a practice of learning and independent analysis.