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The Power of Political Language

September 11

Traces how official vocabulary turns coercion into necessity and makes other forms of violence difficult to see.

increasingupBearing stren­gth in each eventdowndecreasing
The Humanitarian ClaimThe Humanitarian Claim from "September 11". The Humanitarian Claim Powerful states describe intervention as humanitarian even when the label is contested.
The Humanitarian Claim Powerful states describe intervention as humanitarian even when the label is contested. Rhetoric and Reality Chomsky argues that moral language cannot establish motive without attention to policy and consequence. A Reusable Excuse Humanitarian claims may help states present coercion as protection.
The Enemy LabelThe Enemy Label from "September 11". The Enemy Label An armed group can be called terrorist when it attacks a favored government and a freedom movement when it serves a new strategy.
The Enemy Label An armed group can be called terrorist when it attacks a favored government and a freedom movement when it serves a new strategy. Political Reclassification Chomsky traces this shift in descriptions of the Kosovo Liberation Army. Language Follows Power The example reveals how labels can change without a corresponding change in conduct.
Naming the CampaignNaming the Campaign from "September 11". Naming the Campaign The American response is described as a “war against terrorism.” A Powerful Frame The term encourages audiences to imagine a unified enemy…
Naming the Campaign The American response is described as a “war against terrorism.” A Powerful Frame The term encourages audiences to imagine a unified enemy and a conventional military solution. Hidden Questions Chomsky asks whether the language obscures law, evidence, and the risk to civilians.
The Coalition’s Moral BrandThe Coalition’s Moral Brand from "September 11". The Coalition’s Moral Brand The American-led coalition presents itself as an alliance against terrorism and in defense of civilization.
The Coalition’s Moral Brand The American-led coalition presents itself as an alliance against terrorism and in defense of civilization. Selective Membership Chomsky notes that governments with records of state violence are welcomed when they align with Washington. Authority Through Naming The coalition’s language can make its members’ own violence harder to question.
Words as AccountabilityWords as Accountability from "September 11". Words as Accountability Chomsky calls for applying terms such as terrorism and crime consistently to state and nonstate violence.
Words as Accountability Chomsky calls for applying terms such as terrorism and crime consistently to state and nonstate violence. Restoring Meaning Words lose moral force when they describe only the actions of enemies. A More Honest Debate Consistent language makes it harder to hide civilian suffering behind strategic euphemism.
During the Kosovo intervention in 1999
In the Kosovo conflict, 1998–1999
September 2001
Autumn 2001
In the postface