The Power of Political Language
September 11Traces how official vocabulary turns coercion into necessity and makes other forms of violence difficult to see.
increasing
Bearing strength in each event
decreasing
The Humanitarian Claim

The Humanitarian Claim
Powerful states describe intervention as humanitarian even when the label is contested.
Rhetoric and Reality
Chomsky argues that moral language cannot establish motive without attention to policy and consequence.
A Reusable Excuse
Humanitarian claims may help states present coercion as protection.
The Enemy Label

The Enemy Label
An armed group can be called terrorist when it attacks a favored government and a freedom movement when it serves a new strategy.
Political Reclassification
Chomsky traces this shift in descriptions of the Kosovo Liberation Army.
Language Follows Power
The example reveals how labels can change without a corresponding change in conduct.
Naming the Campaign

Naming the Campaign
The American response is described as a “war against terrorism.”
A Powerful Frame
The term encourages audiences to imagine a unified enemy and a conventional military solution.
Hidden Questions
Chomsky asks whether the language obscures law, evidence, and the risk to civilians.
The Coalition’s Moral Brand

The Coalition’s Moral Brand
The American-led coalition presents itself as an alliance against terrorism and in defense of civilization.
Selective Membership
Chomsky notes that governments with records of state violence are welcomed when they align with Washington.
Authority Through Naming
The coalition’s language can make its members’ own violence harder to question.
Words as Accountability

Words as Accountability
Chomsky calls for applying terms such as terrorism and crime consistently to state and nonstate violence.
Restoring Meaning
Words lose moral force when they describe only the actions of enemies.
A More Honest Debate
Consistent language makes it harder to hide civilian suffering behind strategic euphemism.
During the Kosovo intervention in 1999
In the Kosovo conflict, 1998–1999
September 2001
Autumn 2001
In the postface