The Stark words serve as a constant reminder of the coming darkness and the need for preparation.
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The Stark Words
The Warning
The Motto
'Winter is coming' is the Stark motto, a reminder of the harsh northern winters and the need for vigilance.
The Symbolism
The words also foreshadow the coming of the Others and the long winter that will bring darkness.
The Ignorance
The southern lords ignore the warning, focusing on their games of thrones. They are unprepared.
The Long Summer Ends
The Changing Seasons
The Signs
The long summer is ending. The days grow shorter, and the cold winds rise.
The Prophecy
Maester Aemon and others note that a long summer means a long winter. The realm is not ready.
The Urgency
The Night's Watch tries to warn the realm, but no one listens. The winter will bring the Others.