nineteenth century
The Opium Trade
[Opium](entity:object-recall-object-e056a7ef20c8) and its derivatives moved through medicine and commerce long before the modern opioid crisis. [Morphine](entity:object-recall-object-39e2f89885cd)’s potency made it useful for pain and dangerous in ways that physicians and lawmakers repeatedly underestimated.
The book frames this history as a cycle: a drug is welcomed as a remedy, its dependence risks are minimized, and warnings fade from public memory. That forgetting becomes part of the conditions that later allow another wave of addiction to take hold.
1810
Sertürner’s Warning
After isolating morphine from the poppy, Friedrich Sertürner observed its powerful effects and the distress that followed its use. He warned that the new substance could bring calamity if its dangers were ignored.
His caution did not prevent later generations from treating new delivery methods and formulations as exceptions to the old risks. The book returns to this neglected warning as an early instance of knowledge being available but not heeded.
American Civil War era
Morphine and the Civil War
Doctors treating wounded soldiers sometimes left behind morphine and hypodermic needles for continued use. Many veterans became dependent, with addiction understood in part as a consequence of medical treatment rather than as a moral failing.
As the war ended, poverty and grief helped sustain drug use among some former soldiers and their families. This earlier wave demonstrated that medically introduced dependence was not a novel danger, even though later medical practice often behaved as if it were.
1897–1899
Bayer Markets Heroin
[Bayer](entity:organization-recall-organization-c5845e9b4fe0) synthesized diacetylmorphine and promoted it as a safe, non-addictive medicine for coughs, pain, and other complaints. The company distributed samples and presented heroin as a possible remedy for morphine dependence.
The confidence of the claims outpaced the evidence. [Heroin](entity:object-recall-object-heroin-0ab2bcffb178) spread widely before its addictive potential was acknowledged, echoing the pattern of a promising product being marketed ahead of an adequate understanding of its harms.
1914–1924
Heroin Restrictions
The [Harrison Narcotics Act](entity:rule-recall-rule-harrison-narcotics-act-846a0579a6d9) restricted the sale and possession of heroin and other narcotics. A decade later, heroin manufacture was prohibited in the United States.
As medical dependence receded from ordinary public view, addiction became increasingly associated with criminality and marginalized urban users. The distinction between a patient and a criminal hardened, shaping the public response to later drug epidemics.
1984
Purdue Enters Pain Care
Purdue developed MS Contin, a sustained-release morphine medication used for severe pain. The product established the company in long-acting opioid medicine as its patent approached expiration in the [1990s](entity:time-recall-time-1990-c5641400df28).
The business opportunity encouraged Purdue to seek a successor drug with a broader market. That plan would become central to the story of [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) and the expansion of prescription opioids beyond end-of-life care.
1995–1996
OxyContin Reaches the Market
The [U.S. Food and Drug Administration](entity:organization-recall-organization-u-s-food-and-dru-b55b3d7d93ec) approved [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) in late 1995, and Purdue launched it in 1996. The extended-release oxycodone product was positioned as a convenient, long-lasting painkiller, with claims that its delivery system would reduce abuse risk.
Purdue’s assurances helped make the drug attractive for uses far broader than hospice care. The launch began a rapid expansion of opioid availability, especially in communities already struggling with injury, disability, and economic decline.
mid-to-late 1990s
Pain as a Vital Sign
Hospitals and professional organizations increasingly treated pain as a fifth vital sign, encouraging routine assessment and more attentive pain relief. Patient satisfaction surveys and reimbursement pressures added incentives to respond quickly to pain complaints.
Purdue presented its drug as a fitting solution to the new emphasis. As doctors prescribed more opioids, the push for humane pain care became entangled with commercial promotion and an underestimation of dependence risk.
1997
The First Local Alarm
In Big Stone Gap, drug detective [Richard Stallard](entity:character-recall-character-richard-stallard-da439184ed4f) heard from an informant that a powerful new pill called [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) was already being sold and misused. The informant described users defeating the tablet’s time-release design to obtain a rapid high.
Stallard contacted a local pharmacist, who doubted the company’s claims that delayed absorption would deter abuse. Their exchange became an early warning from the coalfields, arriving before state and national authorities recognized the scale of the problem.
late 1990s
Pills Replace Coal
As mines and factories closed across [Central Appalachia](entity:location-recall-location-central-appalachia-c345aab18534), [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) moved into communities marked by job loss, disability, and limited health care. In the region, prescription pills became both a source of relief and a resource that could be sold or diverted.
The drug’s arrival magnified existing hardship rather than replacing it with a single cause. The book links economic distress and pharmaceutical supply, showing how vulnerable communities became early centers of the growing epidemic.
late 1990s
Van Zee Sees the Harm
In [Lee County](entity:location-recall-location-da0e6f746047), [Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) began seeing patients with injection-related abscesses and hearing from parents whose young adult children were losing jobs, homes, and relationships to [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add). Before the drug’s arrival, he had treated only a few opioid-dependent patients each year.
Van Zee recognized that the high-dose pills were producing a different and more destructive pattern. Alongside [Sue Cantrell](entity:character-recall-character-sue-cantrell-62d3fad1fb32), he tried to alert public officials, but his concerns were passed between agencies and treated as someone else’s responsibility.
early 2000s
Honaker’s Prescription Spiral
After gallbladder surgery, [Debbie Honaker](entity:character-recall-character-debbie-honaker-0ad3f349ea48) received repeated prescriptions for [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) and Percocet, including instructions that led her to take pills around the clock. When the prescriptions ran out, withdrawal drove her to seek advice from a neighbor and then to acquire pills through other means.
Honaker progressed from prescribed use to street purchases, theft, and coaching another woman to obtain pain medication. Her account shows how medical authority, physical dependence, and financial precarity could combine into a cycle that was difficult to escape.
2000
The Lee County Coalition
[Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) and [Sue Ella Kobak](entity:character-recall-character-sue-ella-kobak-f704d12be88a) organized public meetings and formed the [Lee Coalition for Health](entity:organization-recall-organization-lee-coalition-fo-81f8bf08ac19) to address the widening [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) crisis. Van Zee wrote to Purdue, describing injection, overdoses, abscesses, and rising hepatitis C concerns.
The company answered with paperwork and defended its pain-treatment position rather than accepting his requests to curb marketing or reformulate the drug. The coalition’s work established a local record of warnings that would later matter to activists and investigators.
2000
Maine Recognizes the Pattern
A Boston Globe report described [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add)-related crime and addiction in Machias, Maine, where unemployment and pill diversion were rising. When a doctor carried the article back to [Lee County](entity:location-recall-location-da0e6f746047), the clinic staff recognized the same upheaval in their own community.
The comparison showed that the crisis was not an isolated local disturbance. Similar economic pressures and patterns of opioid misuse were appearing far apart, while the national response remained slow.
1996–2000
Purdue’s Sales Campaign
Purdue used prescribing data to identify doctors who already wrote many opioid prescriptions, then concentrated sales visits, gifts, meals, and promotional materials on those clinicians. Sales representatives were rewarded for driving prescriptions, including higher-dose prescribing.
The strategy helped move [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) into family practices and treatment for noncancer pain. The company’s marketing took advantage of a growing belief that opioids were broadly safe when used for legitimate pain, even as evidence about long-term risks remained limited.
2000
Van Zee Confronts Purdue
[Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) asked Purdue to stop aggressively marketing [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) for noncancer pain and to make the drug harder to abuse. He presented local accounts of addiction and overdoses, arguing that the problem required more than a defense of pain treatment.
At a meeting with company representatives and local officials, Purdue’s [David Haddox](entity:character-recall-character-david-haddox-ee87aae11e5c) disputed the emphasis on the drug and redirected the discussion toward undertreated pain. Van Zee’s confrontation clarified the divide between the company’s position and the evidence emerging in the communities where the pills were being sold.
2001
Sister Beth Rejects the Grant
Purdue offered local leaders a grant for treatment and law enforcement after meeting with families and officials in [Lee County](entity:location-recall-location-da0e6f746047). Some participants considered accepting it as partial compensation for the damage the company’s product had caused.
[Sister Beth Davies](entity:character-recall-character-sister-beth-davies-6877741ecadd) called the money blood money and threatened to leave the coalition if it was accepted. Her stand reflected a long history of resistance to outside companies offering money while leaving local communities to bear the consequences of their business decisions.
2000–2001
The Epidemic Becomes Visible
[OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add)-related deaths and crime surged across southwest [Virginia](entity:location-recall-location-beb46731c1aa). In [Lee County](entity:location-recall-location-da0e6f746047), overdose deaths rose sharply, the jail overflowed, and thefts and armed pharmacy robberies became part of daily life in places where residents had once left doors unlocked.
The crisis was no longer merely a medical concern or a handful of troubling cases. Families, pharmacists, police, and doctors saw the same pill reshaping community life, while addicted people were often arrested for conduct driven by dependence and fear of withdrawal.
early 2001
The Recall Campaign
[Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) and the [Lee Coalition for Health](entity:organization-recall-organization-lee-coalition-fo-81f8bf08ac19) launched a public petition demanding that the [U.S. Food and Drug Administration](entity:organization-recall-organization-u-s-food-and-dru-b55b3d7d93ec) recall [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add). A crowded town meeting and thousands of signatures gave the campaign an unusually visible local base.
The [Drug Enforcement Administration](entity:organization-recall-organization-drug-enforcement-85b22b2a9f98) responded with a national action plan asking Purdue to limit distribution, reconsider marketing, and explore abuse-resistant reformulation. The episode marked an unusual effort to make the drug’s manufacturer part of the response to the harms associated with its product.
July 2001
A Black-Box Warning
The [U.S. Food and Drug Administration](entity:organization-recall-organization-u-s-food-and-dru-b55b3d7d93ec) worked with Purdue to add a black-box warning to [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add), the strongest form of prescription-drug caution. Purdue also announced measures intended to curb misuse, including education and prescription-monitoring initiatives.
The warning did not end the company’s promotion or the drug’s sale. Purdue continued to argue that the central problem was drug abuse rather than the product, while sales incentives and the rapid growth of opioid exposure persisted.
February 2001
Eddie Bisch Dies
[Ed Bisch](entity:character-recall-character-ed-bisch-ff402bb0153e) returned home after learning that his eighteen-year-old son, Eddie, had been found unconscious and turning blue. Emergency responders told him the boy had taken [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add); Bisch had not known the name of the drug before his son died.
The death transformed a private family tragedy into an urgent search for information. Bisch discovered that many other young people had died, and he turned his grief toward warning families who might still believe prescription pills were harmless.
2001
OxyKills Memorial
[Ed Bisch](entity:character-recall-character-ed-bisch-ff402bb0153e) built [OxyKills.com](entity:object-recall-object-oxykills-com-6863a5309da1) as an online place to collect overdose reports, news, warnings, and memorials. Bereaved parents from around the country began adding the names and stories of their children.
The site made a scattered national tragedy visible as a shared public record. It also gave grieving families a means to connect, organize, and challenge the assumption that prescription opioid deaths were rare or isolated.
early 2000s
RAPP Organizes
[Ed Bisch](entity:character-recall-character-ed-bisch-ff402bb0153e) and [Lee Nuss](entity:character-recall-character-lee-nuss-f56ef4d5a2bc) joined with [Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) and [Sister Beth Davies](entity:character-recall-character-sister-beth-davies-6877741ecadd) in building Relatives Against [Purdue Pharma](entity:organization-recall-organization-purdue-pharma-171b0f1173aa). The group pressed for prescription-monitoring programs, drug education, and public attention to [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add)’s risks.
Its members carried photographs of their dead children to protests and challenged Purdue’s favorable public narrative. The campaign turned the message-board memorial into an in-person movement, though the parents had to contend with both industry influence and chronic-pain patients who defended the medication’s benefits.
2003–2004
Van Rooyan Studies the Approval
After her son Patrick died following a single [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) pill, [Barbara Van Rooyan](entity:character-recall-character-barbara-van-rooyan-685e2878cea9) asked [Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) how such a potent drug had reached the market. He showed her the original application, which described withdrawal symptoms and the amount of oxycodone that could be recovered from a crushed tablet.
The documents strengthened Van Rooyan’s conviction that regulators had failed to protect the public. She joined the growing circle of grieving parents seeking both accountability and a change in the drug’s labeling and formulation.
January 2002
Van Zee Challenges the Experts
At an FDA advisory hearing on [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add), [Art Van Zee](entity:character-recall-character-art-van-zee-66f6a1a69c10) argued that the public lacked reliable evidence about long-term addiction risks. He questioned pain specialists about the repeated use of the less-than-one-percent addiction claim and the large quantities of the drug reaching high-prescribing regions.
The experts offered no adequate long-term studies to resolve his concern, and many in the room supported broader access to opioids. Van Zee left with a sharper understanding that the confident claims surrounding the drug were not grounded in the kind of evidence the public had been led to expect.
2003–2005
Karen White Sues Purdue
Former Purdue sales representative [Karen White](entity:character-recall-character-karen-white-d99eac57fd6a) claimed she had been fired for refusing to promote [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) to doctors she believed were overprescribing it. [Ed Bisch](entity:character-recall-character-ed-bisch-ff402bb0153e) and [Lee Nuss](entity:character-recall-character-lee-nuss-f56ef4d5a2bc) attended her trial, hoping it would expose the company’s sales practices.
The jury ruled for Purdue, finding that White had not proved that the company’s conduct was illegal. The loss demonstrated how difficult it was for individuals to establish direct legal responsibility against a powerful corporation, even when families and former employees described troubling practices.
2003–2006
The Federal Investigation
[John Brownlee](entity:character-recall-character-john-brownlee-e6dd6e4e4228)’s office began building a criminal case against Purdue, drawing on company documents, civil lawsuits, and information gathered by [Gregg Wood](entity:character-recall-character-gregg-wood-86da09f34ea4). [Randy Ramseyer](entity:character-recall-character-randy-ramseyer-6046295f8c44) and [Rick Mountcastle](entity:character-recall-character-rick-mountcastle-f71363fd161a) helped assemble the evidence from the district’s Abingdon office.
The prosecutors focused on whether Purdue had misbranded [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) by promoting it as less prone to abuse and addiction than other opioids. Their case depended on meticulous documentary work, not on proving that the company had directly caused each individual overdose.
October 2006–May 2007
The Purdue Plea Agreement
After years of investigation and negotiations, Purdue accepted a plea agreement rather than face a trial in western [Virginia](entity:location-recall-location-beb46731c1aa). The company and three senior executives admitted to misbranding-related offenses, while more serious charges that prosecutors had considered did not appear in the final agreement.
The deal imposed substantial financial penalties but no prison term for the executives. It represented a significant legal finding against Purdue, yet the negotiated outcome left grieving families questioning whether the punishment matched the scale of the harm.
July 20, 2007
Parents Confront Executives

Families traveled to Abingdon for the sentencing hearing of Purdue executives [Howard Udell](entity:character-recall-character-howard-udell-4bc3e183302f), [Michael Friedman](entity:character-recall-character-michael-friedman-8810f3fb73d3), and [Paul Goldenheim](entity:character-recall-character-paul-goldenheim-86bd87598f05). [Ed Bisch](entity:character-recall-character-ed-bisch-ff402bb0153e), [Lee Nuss](entity:character-recall-character-lee-nuss-f56ef4d5a2bc), [Barbara Van Rooyan](entity:character-recall-character-barbara-van-rooyan-685e2878cea9), and other parents read the names of the dead and described the lives their children had lost.
Lee Nuss held up the small urn containing her son’s ashes and told the executives that [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) had taken him. The judge approved the negotiated sentence, which included probation and community service but no jail, leaving the families with the knowledge that their testimony had been heard without producing the punishment they sought.
July 2007
The Corporation Feels No Pain
At the sentencing, prosecutor [Andrew Bassford](entity:character-recall-character-andrew-bassford-742f1093983a) observed that a corporation could not be sent to prison and that financial penalties did not make the corporation itself suffer. The settlement money went to government programs and claims rather than directly repairing the treatment shortages in [Lee County](entity:location-recall-location-da0e6f746047).
[Purdue Frederick](entity:organization-recall-organization-purdue-frederick-500a0b8b9703) was punished, but [Purdue Pharma](entity:organization-recall-organization-purdue-pharma-171b0f1173aa) continued selling [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add). The case became a measure of both what determined prosecutors could achieve and how limited corporate accountability could be when the people who benefited from a drug’s sales remained distant from the deaths it caused.
February 2006
The Weathermen’s Heroin Use
[Roanoke](entity:location-recall-location-703e2a16ef76) viewers were stunned when television meteorologists Jamey Singleton and Marc Lamarre were exposed as heroin users after Lamarre nearly died of an overdose. Police found him unconscious in an affluent apartment, and he survived after emergency intervention.
The story drew attention because the users were familiar, well-paid public figures, while heroin had previously been treated locally as an invisible inner-city problem. It was an early sign that the drug’s reach had crossed class and neighborhood lines.
2006–2008
Clifton Lee Builds a Network
[Clifton “Lite” Lee](entity:character-recall-character-clifton-lite-lee-85529f02d566) brought heroin into [Roanoke](entity:location-recall-location-703e2a16ef76) and recruited local teenagers to sell it to their peers. Investigators were startled to find that dozens of young people, many associated with [Hidden Valley High School](entity:location-recall-location-hidden-valley-high-s-4ef5dd6c1823), were connected to the network.
Lee’s distribution helped establish suburban heroin use as a local reality. His 2008 sentence removed one dealer, but it did not erase the demand among young users already moving from prescription pills toward heroin.
early-to-mid 2000s
Spencer’s Early Drug Use
[Spencer Mumpower](entity:character-recall-character-spencer-mumpower-07209edc0dc8) began taking pills as a teenager, first using medications stolen from family members and then trading stimulants for other drugs. He later used heroin and methamphetamine while maintaining a hidden life in the affluent [Roanoke County](entity:location-recall-location-85cbf94f5274) suburbs.
His path illustrated how access to leftover prescriptions and peer networks could expose teenagers to increasingly dangerous substances. For his mother, [Ginger Mumpower](entity:character-recall-character-ginger-mumpower-ee8c1265014c), the severity of his addiction remained difficult to see until the consequences reached the courts and the family’s public life.
April 2010
Scott Roth Dies
[Scott Roth](entity:character-recall-character-scott-roth-350bce9022c5), a sociable young man from Hidden Valley, died after taking heroin supplied through a network that included [Spencer Mumpower](entity:character-recall-character-spencer-mumpower-07209edc0dc8). His mother, [Robin Roth](entity:character-recall-character-robin-roth-99e4c29c1b6c), had tried to respond to his drug use with emergency testing, treatment, and strict rules, but she had not understood how far it had progressed.
Scott’s death made the hidden suburban epidemic impossible for his family to dismiss. Robin’s grief initially focused on Spencer, while the case exposed how friends, dealers, and users could occupy overlapping roles in a lethal drug market.
2012
Spencer Is Sentenced
[Spencer Mumpower](entity:character-recall-character-spencer-mumpower-07209edc0dc8) pleaded guilty to his role in the heroin deal that led to [Scott Roth](entity:character-recall-character-scott-roth-350bce9022c5)’s death and received an eight-year federal sentence. At his sentencing, [Robin Roth](entity:character-recall-character-robin-roth-99e4c29c1b6c) spoke directly to him about the birthdays, meals, and years of care that Scott would never share with her.
Spencer had already spent time in drug court and was sober before reporting to prison. His incarceration became both punishment and a chance to remain away from the drugs that had consumed his life, though it could not repair the grief or restore Scott.
2010–2011
Brandon’s Bank Robbery
[Brandon Perullo](entity:character-recall-character-brandon-perullo-bbb13710e4c2), increasingly desperate to avoid withdrawal, tried to rob a bank in Woodstock. He was arrested after returning to the bank and handing over a threatening note, then sentenced to prison.
His mother, [Laura Hadden](entity:character-recall-character-laura-hadden-2cfd301c4a7a), tried to use the case to warn the community that heroin was spreading through local young people. A small meeting attracted few attendees, showing how stigma and denial could blunt warnings even when families were already facing addiction firsthand.
2010
OxyContin Is Reformulated
Purdue introduced an abuse-deterrent version of [OxyContin](entity:object-recall-object-oxycontin-a171b0cb6add) that gelled when crushed, making it harder to snort or inject. The reformulation fulfilled part of a long-standing demand from activists such as [Barbara Van Rooyan](entity:character-recall-character-barbara-van-rooyan-685e2878cea9).
But it did not end dependence among people already using opioids. Many users shifted to other pills and then to cheaper heroin, illustrating how changing one product’s formulation could redirect rather than eliminate an established market.
mid-to-late 2000s
Jesse’s Pill Exposure
[Jesse Bolstridge](entity:character-recall-character-jesse-bolstridge-b7681a5fe67a) was a restless child whom his mother, [Kristi Fernandez](entity:character-recall-character-kristi-fernandez-1dc98b1d8a53), took to a doctor after teachers struggled with his energy and attention. He later received ADHD medication and, as a teenager, encountered painkillers through injuries, prescriptions, and friends.
Football injuries and repeated medical visits made opioid pills familiar in [Jesse](entity:character-recall-character-jesse-9add889b79bb)’s life. His later addiction did not begin with a single dramatic decision; it developed amid prescribed medication, pills shared among peers, and a community that had not yet recognized the danger gathering around its teenagers.
late 2000s–2012
Hidden Valley’s Heroin Circle
In affluent [Roanoke County](entity:location-recall-location-85cbf94f5274), young people circulated prescription pills and eventually heroin while parents often mistook visible functioning for safety. Some teenagers funded their use with allowance, savings, or stolen electronics, keeping the crisis less visible than it had been in poorer communities.
The network around [Spencer Mumpower](entity:character-recall-character-spencer-mumpower-07209edc0dc8) and [Scott Roth](entity:character-recall-character-scott-roth-350bce9022c5) showed how quickly peer groups could normalize pill sharing, concealment, and heroin use. The epidemic’s suburban growth remained easy to overlook until overdose deaths made it impossible to treat as someone else’s problem.
November 4, 2012
Colton Banks Dies
[Colton Banks](entity:character-recall-character-colton-banks-63e8b7ab92d5) died after taking multiple drugs at the home of a man who had been prescribed large quantities of painkillers and other medications. He had planned to seek help the following Monday and left reminders in his car, but died before the appointment.
His mother, [Drenna Banks](entity:character-recall-character-drenna-banks-ff8e20c6031c), used the funeral to urge families not to hide addiction and offered to help other young people find treatment. The loss drew [Jamie Waldrop](entity:character-recall-character-jamie-waldrop-f549c3fa5928) and other parents into a network of mutual support that later became a foundation for local treatment advocacy.
2012–2013
Christopher Enters Recovery
[Christopher Waldrop](entity:character-recall-character-christopher-waldrop-f33747cb019e) struggled with addiction after the death of his friend [Colton Banks](entity:character-recall-character-colton-banks-63e8b7ab92d5). His mother, [Jamie Waldrop](entity:character-recall-character-jamie-waldrop-f549c3fa5928), and Colton’s mother, [Drenna Banks](entity:character-recall-character-drenna-banks-ff8e20c6031c), confronted him when he relapsed and helped him return to treatment.
Christopher eventually chose sobriety for himself and entered a longer recovery path, including treatment in Montana and sober living. His experience showed both the possibility of recovery and the unusual financial and family resources required to keep arranging care.
late 2012
The FUBI Network Arrives
Bulk heroin began entering Woodstock through a distribution network led locally by [Ronnie Jones](entity:character-recall-character-ronnie-jones-b025088b8157), known as D.C. He supplied subdealers Charles Smith and Pete Butler, who operated near [George’s Chicken](entity:location-recall-location-george-s-chicken-2d7c592f81d2) and served a growing number of users.
The sudden availability of inexpensive heroin transformed a community that had previously seen fewer users. Police began encountering more overdoses, theft, and addiction, while people already dependent on pills found a cheaper and more accessible substitute.
2012–2013
The Heroin Highway
Young people from the [Shenandoah Valley](entity:location-recall-location-dfbfbecba505) increasingly traveled to [Baltimore](entity:location-recall-location-fffe9b5e5046) to buy heroin, often pooling rides and reselling part of their supply to pay for their next trip. [Jesse Bolstridge](entity:character-recall-character-jesse-bolstridge-b7681a5fe67a) and his friend [Dennis Painter](entity:character-recall-character-dennis-painter-b715c9528bea) were among those who made the journey.
The route connected small towns to established urban drug markets, but it also created a local supply system that no longer depended on individual trips. As dependence deepened, selling became a way for users to avoid withdrawal rather than a path to wealth.
late 2012–March 2013
The Jones Investigation
Sergeant [Brent Lutz](entity:character-recall-character-brent-lutz-7c574404b037) began investigating the new heroin ring, tracking its workers and watching suspected dealers from a relative’s home near the poultry plant. He learned that Jones’s operation was much larger than the small group of commuter-dealers police had previously seen.
A traffic stop in Middletown led to a high-speed chase by Devon Gray, a distributor connected to Jones. Gray’s arrest and cooperation gave investigators a route into the network, turning scattered observations into a federal investigation.
spring 2013
Jones Is Identified
After Gray’s arrest, investigators learned that the dealer known as D.C. was [Ronnie Jones](entity:character-recall-character-ronnie-jones-b025088b8157). They connected him to a supply network that extended through multiple [Virginia](entity:location-recall-location-beb46731c1aa) counties and back to New York sources.
[Marie](entity:character-recall-character-marie-38740b047e25), one of Jones’s user-dealers, told investigators that hundreds of people depended on his return from supply trips to avoid becoming sick. Her account revealed the scale of the market Jones had helped create, while also showing how users could be both victims of dependence and participants in distribution.
May–September 2013
Jesse’s Last Treatment Chance
[Jesse](entity:character-recall-character-jesse-9add889b79bb) returned home from an Asheville sober house after testing positive for marijuana and being discharged. His mother, [Kristi Fernandez](entity:character-recall-character-kristi-fernandez-1dc98b1d8a53), took him in, although counselors had advised against it, because he was still a teenager with nowhere else to go.
Jesse worked construction and appeared physically strong, but he was spending heavily on opioids and concealing the extent of his use. He arranged to return to treatment in Jacksonville, giving his family reason to believe another chance was close when his addiction was already advancing toward heroin.
June 2013
Ronnie Jones Is Arrested
After months of surveillance, officers arrested [Ronnie Jones](entity:character-recall-character-ronnie-jones-b025088b8157) and searched his residences, finding heroin, crack cocaine, firearms, and cash. His operation had supplied dealers across the northern [Shenandoah Valley](entity:location-recall-location-dfbfbecba505) and had helped fuel a steep rise in overdoses and family crises.
Jones initially denied dealing and resisted identifying his source. His arrest disrupted the network but did not end the local demand, and many users were left sick or searching for new routes to heroin.
September 2013
Jesse’s Fatal Relapse
Two days before [Jesse](entity:character-recall-character-jesse-9add889b79bb) was due to fly back to treatment, [Dennis Painter](entity:character-recall-character-dennis-painter-b715c9528bea) was in withdrawal and asked him to help obtain heroin. Jesse, who had also been sick after using pills, agreed to inject with friends at a gathering.
The next morning, Dennis found Jesse unconscious in a bathroom with a needle in his arm. Friends fled or discarded evidence before emergency help arrived; by the time police reached the scene, Jesse had been dead for hours. His death left Kristi with unanswered questions and made the cost of the epidemic intimate and permanent.
2013–2015
The FUBI Network Unravels
Investigators used cooperating dealers, recorded calls, financial transfers, and surveillance to trace the network from Jones and [Kareem Shaw](entity:character-recall-character-kareem-shaw-8cb6e739433d) toward the New York supplier. Shaw identified the source in a documentary, and [Bill Metcalf](entity:character-recall-character-bill-metcalf-5057ba7a1ec6) later used MoneyGram records to identify him as [Matthew Santiago](entity:character-recall-character-matthew-santiago-1bc5c310fb0f).
The investigation led to dozens of state and federal prosecutions, including long sentences for major dealers. Yet prosecutors could not establish a strong enough evidentiary chain to charge a supplier in [Jesse](entity:character-recall-character-jesse-9add889b79bb)’s death, underscoring the difficulty of assigning responsibility within a fluid drug market.
2014
Santiago Is Arrested
[Bill Metcalf](entity:character-recall-character-bill-metcalf-5057ba7a1ec6) located [Matthew Santiago](entity:character-recall-character-matthew-santiago-1bc5c310fb0f) in Brooklyn and arrested him after linking his identity to money transfers and the heroin supply chain. Santiago later pleaded guilty to distributing a large quantity of heroin and received a ten-year federal sentence.
On the way to sentencing, Santiago told Metcalf that prison would not change the drug market. He was right that new suppliers and dealers would emerge; the prosecution had cut into one network without removing the conditions that sustained the business.
June 2014
Virginia’s Medicaid Setback
[Virginia](entity:location-recall-location-beb46731c1aa)’s effort to expand Medicaid under the Affordable Care Act collapsed after state senator Phillip Puckett resigned, changing the political balance in the legislature. The state thereby left hundreds of thousands of low-income residents without the expanded coverage that could help pay for addiction treatment.
Families and health advocates saw the decision as a direct barrier to care during a worsening epidemic. The conflict between public need and political maneuvering became part of the larger story of a treatment system that often failed to meet people when they were ready to seek help.
October 2014
Hydrocodone Rules Tighten
Federal rules moved hydrocodone combination products such as Vicodin and Lortab into a more restrictive schedule, limiting refills and requiring new prescriptions. [Tess Henry](entity:character-recall-character-tess-henry-d3039bec5e00)’s dealer found it harder to obtain pills, and the illicit supply shifted.
Tess said the dealer offered heroin as a cheaper and easier alternative. The policy change affected legitimate patients, but for people already dependent on opioids it also formed part of the transition from prescription pills to street heroin.
2012–2014
Tess Turns to Heroin
[Tess Henry](entity:character-recall-character-tess-henry-d3039bec5e00) began daily opioid use after receiving medication for bronchitis and then seeking pills when her prescriptions ran out. She moved from snorting prescription painkillers to heroin and eventually began injecting.
She continued working as a waitress and later became a middleman, recruiting other users to support her growing habit. Her ability to function at work initially helped her family underestimate the danger, even as the drug increasingly governed her days and choices.
2008–2014
Ashlyn Becomes a Mule
After being prescribed painkillers following childbirth, [Ashlyn Keikilani Kessler](entity:character-recall-character-ashlyn-keikilani-ke-be391c5723be) became dependent, moved from pills to heroin, and began transporting the drug from [New Jersey](entity:location-recall-location-39f2e21cff7b) to [Roanoke](entity:location-recall-location-703e2a16ef76). Her role as a young mother and paralegal made her appear less suspicious to police and suppliers.
She made repeated long-distance runs, using heroin on the road and helping supply suburban users. The job turned her from patient to criminal participant while dependence narrowed her attention to obtaining the next dose.
2014
Ashlyn Is Caught
Police stopped [Ashlyn Keikilani Kessler](entity:character-recall-character-ashlyn-keikilani-ke-be391c5723be) near [Roanoke](entity:location-recall-location-703e2a16ef76) after tracking her movements and connecting her to a customer who had overdosed. They found hundreds of heroin bags in her car, alongside her [Narcotics Anonymous](entity:organization-recall-organization-narcotics-anonym-dee55630d8d1) book.
The arrest brought her distribution network into view and separated her from her young son, who was being raised by her grandparents. Behind bars, forced abstinence began a long process of confronting the addiction that had consumed her life.
May–June 2015
The First Fentanyl Wave
A sudden run of overdoses in the [Roanoke](entity:location-recall-location-703e2a16ef76) area was linked to fentanyl mixed into heroin. Several people died, while police and emergency responders realized that the illicit supply had become more potent and unpredictable.
The new synthetic opioid intensified the danger for people who already used heroin and attracted some users seeking a stronger high. It marked a further escalation from prescription pills to heroin and then to mixtures capable of killing quickly.
May 15, 2015
Tess Is Arrested Pregnant
Tess was arrested for stealing merchandise while already in opioid withdrawal. A routine urine test revealed that she was in the later stages of pregnancy, though she had not known she was carrying a child.
Jail staff gave her a low dose of codeine to prevent the fetus from entering sudden withdrawal. The discovery brought her addiction and pregnancy into the same crisis, while temporarily placing mother and child in a setting where medical staff could monitor them.
late 2015
Hope Initiative Takes Shape
After years of watching her son [Bobby Baylis](entity:character-recall-character-bobby-baylis-519863d1f276) move between addiction, treatment, and prison, [Janine Underwood](entity:character-recall-character-janine-underwood-fc7218779adf) joined police and local volunteers in planning a program to guide people toward care. [Jamie Waldrop](entity:character-recall-character-jamie-waldrop-f549c3fa5928) and other advocates joined the effort, drawing on the experience of their own families.
The [Hope Initiative](entity:organization-recall-organization-hope-initiative-8ea4db9025e3) aimed to connect people with treatment, housing, and social services rather than relying on arrest alone. Its founders quickly discovered that good intentions could not erase limited beds, insurance gaps, waiting lists, or disagreements over medication-assisted treatment.
late 2015
Tess Gives Birth
Near the end of her pregnancy, Tess entered the [Life Center of Galax](entity:location-recall-location-life-center-of-galax-1e3ee2784d32), which accepted patients receiving medication-assisted treatment. She took buprenorphine and feared that her baby would be born in withdrawal.
Her son arrived early but healthy, with no signs of neonatal abstinence syndrome. Tess became intensely protective of him, and his birth offered a fragile opening for recovery even as her addiction, treatment costs, and family tensions remained unresolved.
early 2016
Tess Relapses After Birth
Tess continued on buprenorphine after delivery, but her care was expensive and difficult to coordinate. Some treatment programs would not accept patients using medication, while the available prescribers had high costs and waiting lists.
She relapsed, and her mother had to keep searching for a safe arrangement for Tess and the baby. The case exposed the mismatch between evidence supporting ongoing treatment and a system that often made medication, counseling, and child care hard to combine.
March 2016
Tess Loses Custody
[Patricia](entity:character-recall-character-patricia-001d304263fa) found increasing evidence that Tess was using drugs while caring for her baby, including missing belongings and unsafe moments at home. A guardian ad litem reviewed the child’s situation, and a judge awarded shared custody to the grandmothers.
Tess could no longer live at her mother’s home and was allowed to see her son only under supervision. The separation deepened her distress, while the loss of custody became both a consequence of her addiction and a powerful source of grief.
early 2017
The Hope Spreadsheet
Hope volunteers built a spreadsheet of treatment facilities, costs, and available beds to guide people seeking help. Despite this preparation, the program’s first months produced few residential placements, and its volunteers found themselves handling emergencies that exceeded their training and capacity.
A first major success involved John, a longtime heroin user and friend of [Bobby Baylis](entity:character-recall-character-bobby-baylis-519863d1f276), whom [Janine Underwood](entity:character-recall-character-janine-underwood-fc7218779adf) helped move from hospital care into detox and then residential treatment. The effort required hours of calls, family persuasion, and careful timing before his willingness to go disappeared.
2016–March 2017
Joey’s Treatment Barriers
[Joey Gilbert](entity:character-recall-character-joey-gilbert-9bc0888a33e6) lost access to [Vivitrol](entity:object-recall-object-vivitrol-3cb01403ea0f) after aging off her father’s insurance and later relied on buprenorphine, with her parents helping cover the cost. Her treatment was interrupted by waiting lists and facilities that required patients to be drug-free before admission.
Joey tried to taper herself off medication so she could enter an abstinence-based program. When she feared she was losing control, she called her father and said she did not want to die, but the available path to care remained fractured and precarious.
March 26, 2017
Joey Dies of Overdose
After an argument with her boyfriend and a period of attempted medication tapering, [Joey Gilbert](entity:character-recall-character-joey-gilbert-9bc0888a33e6) died of an overdose involving illicit methadone. She had lain in a house for hours before anyone called emergency services.
Her death devastated her family and the Hope volunteers who had tried to connect her with treatment. It underscored how limited access, interrupted medication, and fear of prosecution could turn a treatment gap into a fatal delay.
November 2016
Virginia Declares an Emergency
[Virginia](entity:location-recall-location-beb46731c1aa)’s health commissioner declared the opioid crisis a public health emergency and issued a standing order allowing residents to obtain naloxone. The measure gave families and communities a broader tool for reversing overdoses.
The declaration came after years of warnings from local doctors and advocates. It acknowledged the scale of the crisis, but it did not immediately solve shortages of treatment beds, medication providers, or insurance coverage.
June 2016
Tess Disappears Again
Tess left her mother’s home and disappeared into the [Roanoke](entity:location-recall-location-703e2a16ef76) area after conflict with the baby’s father. [Patricia](entity:character-recall-character-patricia-001d304263fa) and Jamie searched for her, circulated notices, and tried to locate her through friends and online messages.
Police eventually arrested Tess after she stole a car and credit card. Patricia said the arrest allowed her to sleep for one night, knowing her daughter would not die on the streets that evening, but it offered no lasting assurance of safety or treatment.
late 2016
The Liminal Window Closes
Tess intermittently expressed a desire for help, including during a hospital stay when she discussed going to rehab and regaining custody of her son. [Jamie Waldrop](entity:character-recall-character-jamie-waldrop-f549c3fa5928) and [Patricia Mehrmann](entity:character-recall-character-patricia-mehrmann-9c6c7967d1cf) tried to locate a bed and arrange the money before her resolve faded.
Tess checked herself out before a placement was ready and returned to the streets. The episode gave the volunteers a name for the brief, uncertain moment when an addicted person is willing to accept treatment: the liminal phase, a window that bureaucracy could close before care arrived.
February 26, 2017
Tess Goes to Nevada
After further crisis and hospitalization, Tess finally boarded a plane for residential treatment in [Nevada](entity:location-recall-location-nevada-0642d85e5071). Her family and Hope volunteers coordinated identification, transport, funding, and a bed, while her grandfather contributed money toward the cost.
The facility did not accept medication-assisted treatment, and Tess had stopped buprenorphine after losing Medicaid coverage. Her arrival represented a hard-won chance to recover, but it also showed how families had to assemble a treatment plan from scarce resources and incompatible rules.
2016–September 2017
Overmountain Wins Approval
[Robert Pack](entity:character-recall-character-robert-pack-13b9287505fd) and [Steve Loyd](entity:character-recall-character-steve-loyd-b3392d31cb22) helped organize a regional partnership to establish [Overmountain Recovery](entity:organization-recall-organization-overmountain-rec-efffa26ce823) in [Gray, Tennessee](entity:location-recall-location-gray-tennessee-b3a7b65d3907). The project combined addiction treatment with counseling and other support, while local opponents worried that a methadone clinic would endanger the community.
The organizers attended public meetings, answered concerns, and brought evidence from other communities before winning approval. The clinic opened in September 2017, offering an example of health agencies, researchers, and local leaders cooperating across institutional and ideological divisions.
2015–2017
Harm Reduction Moves Forward
Across the country, public health workers expanded naloxone access, syringe exchange, supervised observation, and other harm-reduction approaches. In [Virginia](entity:location-recall-location-beb46731c1aa)’s coalfields, [Sue Cantrell](entity:character-recall-character-sue-cantrell-62d3fad1fb32) and others worked to improve disease testing, overdose prevention, and access to care despite local political resistance.
These efforts challenged the idea that help should be withheld until a person stopped using drugs. Their premise was practical as well as humane: people needed to survive long enough to reach treatment, and reducing infection or overdose risk could protect both individuals and communities.
spring 2017
Tess Relapses in Nevada
Tess moved between treatment settings in [Nevada](entity:location-recall-location-nevada-0642d85e5071) and continued to struggle with addiction, separation from her son, and unstable relationships. [Patricia](entity:character-recall-character-patricia-001d304263fa) followed her progress through messages and calls, hoping the family-funded placement would hold.
Although Tess sometimes sounded hopeful, she remained vulnerable to contact with dealers and to the practical limits of treatment. Her story stayed unresolved, with each apparent opening shadowed by the possibility of another relapse or disappearance.
2016–2017
A New Dose of Fentanyl
[Fentanyl](entity:object-recall-object-fentanyl-fb6f2301f36c) and related synthetic opioids increasingly appeared in heroin and counterfeit pills across [Virginia](entity:location-recall-location-beb46731c1aa) and the country. Overdose calls rose, and responders sometimes needed multiple doses of naloxone to revive people.
The market’s growing potency made familiar risks far more lethal. Dealers could replace one another quickly, and users who believed they knew a drug’s strength faced an unpredictable supply that turned small mistakes into fatal overdoses.
2016–2017
The Prescription Supply Persists
Even after years of public warnings, patients and doctors continued to confront a difficult balance between pain relief and addiction risk. Some patients depended on opioids to function, while others faced abrupt reductions or stricter monitoring as prescribing guidance changed.
The book refuses to treat pain patients and people with addiction as opposing categories. It argues that safer prescribing must be paired with better pain care and treatment, because policy that simply withdraws medication can create new harms without repairing the conditions that produced the crisis.
February–August 2017
Spencer Leaves Prison
After serving years in federal prison, [Spencer Mumpower](entity:character-recall-character-spencer-mumpower-07209edc0dc8) reunited with [Ginger Mumpower](entity:character-recall-character-ginger-mumpower-ee8c1265014c) and later moved through a halfway house. He had stayed sober by focusing on martial arts and training, but the transition outside prison brought anxiety and post-traumatic stress.
His release offered a measure of hope while exposing the fragility of reentry. He needed work, housing, and a new community, and prison had not erased the underlying difficulty of rebuilding a life after addiction and incarceration.
fall 2017
A Second Chance for Tess
Tess contacted her family and the author from [Las Vegas](entity:location-recall-location-2ca5b4ac110f), sometimes asking for books and saying she wanted to return to [Virginia](entity:location-recall-location-beb46731c1aa). Her grandfather was willing to fund another treatment attempt, while [Patricia](entity:character-recall-character-patricia-001d304263fa) kept her phone close and tried to arrange a way home.
Tess’s messages offered signs of connection but no reliable location or safe plan. Her family continued to wait for the moment when they could bring her to treatment, a precarious hope shaped by years of relapse and increasingly dangerous street conditions.